Enlite

Digital Signage – Huge benefit for small business

Brad Kendall — Wed, 09 Feb 2011 22:10:42 +0000

You see Digital Signage everywhere – Coffee Shops, Gas Stations even your favorite restaurants. I am sure you have thought to yourself, “Wow, that could really help my business, but it looks expensive”.

Costs have come down significantly and everything from installation to administrating a digital advertising network has become simple. Digital signage delivers measurable, proven business benefits.

Some small businesses have recognized these benefits, but many more have not. Our Research shows that installing a digital sign near where customers interact with your staff can increase questions about a service or special anywhere from 10 – 15%.

Use your signage as your saleman

Digital advertising works perfectly to upsell your customers. The customers are already entering your establishment and the signs let them know of specials and services they did not know of previously.

Digital Advertising for SMB IT Professionals

Brad Kendall — Tue, 08 Feb 2011 23:04:24 +0000

Have you ever thought about using digital advertising as a recurring revenue source? The technology has progressed over the years and it is now easy to set up and simple to administer. Typically all you need to do is plugin a pre-configured advertisement player and connect it to a display.

Digital Signage melds in perfectly with your current skill set as an IT professional. The most difficult part of setting up digital signage is mounting the display (which I am sure you have done hundreds or even thousands of times).

Once you install the system, you can begin to enjoy recurring revenue for managing the system. Uploading ads is simple and you can even make extra money creating content. You can squeeze more out of your marketing team or have a professional content creation firm create the content for you.

Take a look at these numbers:

As you can see, digital advertising can really add revenue to your IT practice and provide interesting opportunities for your firm.

Keep your Digital Signage content simple!

Brad Kendall — Tue, 08 Feb 2011 20:30:39 +0000

Although it is tempting to overfill your digital advertisements with information, always keep in mind to keep it simple. This isn’t a newspaper ad that you need to fill with as much information as you can fit. There is a very low cost per ad with digital advertising so you are much better to keep things separate. Try promoting one item or special per slide, not everything at once.

You also want to keep your design, colors and fonts simple as well. Flashy may catch peoples eye’s, but that does not mean they will digest your content. Make it easy on your eyes and your customers will be watching your content.

Take a look at this sample:

Notice how everything is easy to read and not too flashy. Keep it simple and you and your customers will enjoy the benefits.